Cleanathon, Go Green Go Clean –

One of the most successful

A campaign by the Indian Government

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Swachh Bharat Abhiyan – The Predecessor of Cleanathon

As PM Narendra Modi stepped up the podium to announce it’s explicit Swachh Bharat Abhiyan on 2nd October, myriads of people pledged to join the movement to make our nation clean and green. For some days many stepped out of their houses with brooms to clean there neighborhood. Besides, some went to the nearby sea or rivers to remove dirt. Also,  the Juhu beach of Mumbai witnesses plenty of people indulging into the process of cleaning.

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A new Start

People across the nation are now actively participating in varied programs for cleanliness. Amongst many were few. But the most prominent that has emerged as a massive success is the NDTV and RB campaign of Cleanathon!


A six-year program and into its fifth year! The campaign is a huge success, An excellent initiative by the Vikram Chandra. He is the man behind this movement. If people sorry, if Indian can stay clean and hygienic in foreign countries then why not in India?  This is because Indians are too busy keeping themselves clean therefore end up polluting their environment.

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A Quick Look at Facts

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  • More than half of the Indian population defecates in open areas.
  • Girls drop out of their school because it lacks a proper toilet.
  • Most of the Indian live in slum areas and also illiterate. 
  • Poverty is at its top.

India Is Filthy As Indians Are Clean

The Movement – Cleanathon

Led by the legend Mr. Amitabh Bachchan, Cleanathon is engagement as the NDTV-Dettol Banega Swachh India Cleanathon! The movement is currently in its fifth year. An initiative to make our nation filth free and clean. This program aims to achieve hygiene and spend awareness about sanitation in India. Amitabh Bachchan also appealed in the way where he said plant a tree and send photo or video to me, I will post it through my social media account. He added we will be having a good amount of tree if even 1/3 or his follower listen to him out of 60 Million.

Key Highlights Of The Campaign
  • Partner with different NGO to spread awareness about the need for hygiene as well as sanitation.
  • Indulge in the construction of toilet and significant infrastructure to promote cleanliness.
  • The Movement aims to club the entire nation together to achieve its objective.
  • The campaign ambassador Mr. Amitabh Bachchan is continuously supporting the cause.
  • RB promised support of RS 100 crores.
  • Every year on 2nd October along with the Swachh Bharat Abhiyan, the Cleanathon is promoted, and events are hosted.

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Wrapping Up!

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A lot has been done, and more is yet to achieve. Awareness programs are launched across the nation. Along with the campaign ambassador, the annual movement of Cleanathon has taken extensive measures to construct toilets, in rural areas. Cleanliness drives all over the nation. The campaign is effective in creating awareness in the minds of the people about sanitation, and also about the hygiene and health of people.

Besides  Narendra Modi’s Swachh Bharat Abhiyan is the also one of the biggest success about cleanliness in India, the Cleanathon is no way lagging behind. Besides, people such as Sri Ravi Shankar, Ram Vilas Paswan, Virbhadra Singh,  Kiran Bedi and many more are in support of this massive campaign. And,  most importantly, the ambassador Mr. Amitabh Bachhnan! 

So, what are you waiting for?

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We live in India, and it’s is our duty to keep it clean, Therefore, Come, and you also be a part of Cleanathon!

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