The top players Netflix, Amazon, and Hotstar of the video on demand industry look fo self-police their content. Unregulated online media contents are affecting the regular choice of the Indian audience. Young generation and people of India exploring more options for VOD. Online streaming options like amazon prime video, web series on Netflix, are gaining more popularity than the regular television shows.
Recently VOD industry exploring censorship to regulate the quality content flowed in India. According to a report, the video streaming channels sought to induce voluntary censorship codes to monitor the content displayed on their channels.
A decent yet a strong move as censorship can affect their business. Yes, people now would become a little uneasy as the visual of GOT, Sacred Games and similar shows is ought to change.
The three major players namely, Amazon, Hotstar and the loved Netflix met to device-specific codes leading to voluntary censorship.
Why Do They Need Voluntary Censorship?
The Video-On-Demand industry players have significant concerns about the court ruling, uncertain regulations, and unpredictable censorship. To rule out all of these they help a meeting with Observer Research Founder as the coordinator.
Besides that, having a code would set out rules that ensure the absence of child pornography, the speech of hate, hate crimes and several other inappropriate visuals. The code would stand by the complaints from users.
Near about two dozen people attended the meeting and this is just a start towards the call. Discussion revolves around the need to induce privacy and also differentiate the content streamed from broadcasting on tv.
As per Irdeto Global Consumer Piracy Threat Report 2018, India is among the top five country that induces p2p downloads.
Indian Online World
As of now, the online content in India stands unregulated. The Ministry of Information and Broadcasting in 2016 stated that online media does not owe censorship and also he has no plans to regulate the same. No law prevails seeking censorship for online media.
Irrespective of this a meeting held earlier in April sought to regulate the online media and news but received immense spamming and so the decision was revoked.
India does not impose any regulations as every Video On Demand player has its own. Opting for self-censorship would be the best idea.
Why does India OSM need regulations?
The broadcasting ministry felt that since people nowadays opt for an online news channel, it is imperative to perform a check to prevent wrong data from flowing nationwide.
Is it feasible?
The major challenge here is regulating online content. Every day millions of status updates and also videos are posted online.
According to a report of FICCI – EY, about 250 Mn people view videos online in India during the year 2017, a figure which might double by 2020 to 500 Mn.
Around 40% of the total Indian mobile traffic dwells from video service consumption as found in 2015. This figure will touch 72% by 2020. 93% of the time spent on digital videos is in Hindi and other regional languages. OTT subscription in India is expected to touch $279 Mn (INR 20 Bn) by 2020.
In such a scenario, how does the video on demand players induce voluntary censorship is worth seeing.