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![The demand for Pongal pots is at its peak currently in the state. In Tamil Nadu’s Namakkal, Local Pot Vendors See Good Business Ahead Of Pongal](https://cdn.shortpixel.ai/stsp/to_webp,q_lossy,ret_img/https://images.news18.com/ibnlive/uploads/2021/07/1627283897_news18_logo-1200x800.jpg?impolicy=website&width=510&height=356)
The demand for Pongal pots is at its peak currently in the state.
Families in Namakkal’s Pottireddipatti village are engaged in pottery and churning out earthen pots, as demands surge before Pongal.
Pottery has been one of the oldest instruments of measuring the evolution of humans, as it was the very cradle of many civilisations. The art of pottery has been evolving over the years, with the earliest evidence dating back by 10,000 years during the Neolithic revolution. Fast Forward to the present, pottery is enjoying a surge in popularity, with many people embracing it as a creative outlet. Apart from functional benefits of allowing people to cook, eat and store food and having therapeutic benefits, pottery has a central role in many ceremonies and rituals as well.
As the South Indian festival of Pongal approaches in about a month, the demand for Pongal pots is at its peak. This will be the second year after the pandemic that the sale of Pongal pots is expected to fare much better than between 2020-2022. Hence, production of these earthen pots have started in full swing in Namakkal district in Tamil Nadu. Families in Namakkal’s Pottireddipatti village are engaged in pottery and churning out earthen pots, as demands surge before Pongal. These pots are then transported to local markets and even in far off districts of Tamil Nadu.
Kandasamy, a potter from Pottireddipatti area, says, “The price of Pongal pot has increased slightly this year compared to last year. Pots of half a kilo and one kilo are being sold more and more.” The price range for these pots are Rs 50 to Rs 150. In cities, these kinds of pots are more common. In rural areas, some people use 5-kilogram pots. The price of these pots goes up to Rs 500.
“We make additional money when we sell the Pongal pot and its lid together. We sell at least 50 pots every day,” he said. Simultaneously, he stated that Pongal pot sales have surged as a result of cooking-related reels made for social media.